Monday 16 May 2011

Sony Hits Restart on Games Network

Sony Corp. restored access to its videogame networks for many users. Now the company needs to fix its reputation.

The Japanese electronics company said Saturday that it began reopening its PlayStation Network and Sony Online Entertainment services in the Americas, Europe, Australia, New Zealand and the Mideast. Service to Japan and elsewhere in Asia will take longer to restore.wholesale electronics suppliers

Sony's progress was a relief to customers eager to virtually punch, stab and kick one another online in popular new games such as Warner Bros. Entertainment Inc.'s Warner Bros. Entertainment Inc.'s "Mortal Kombat."

But branding experts agreed that Sony's image has taken a blow.

"Sony not only has to take technological steps to fix its security, but it also has to communicate what it has done," said Marc Rudov, a branding consultant based in Silicon Valley. "They need to over-secure the network and over-communicate what they've done." wholesale Android Tablets

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