ESRB Ratings to be Assigned by Computer

In order to ensure that companies don't outright lie to receive more attractive ratings (thereby increasing the potential number of customers), the ESRB will test all downloadable games "shortly after they are made publicly available." Ratings will be "promptly corrected" if that's deemed to be necessary, and in "egregious cases of nondisclosure" where the ESRB is lied to (an allegation that's been mentioned in the past), the game and any associated marketing will be pulled from stores until the situation can be resolved. wholesale electronics suppliers

"Our rating system is widely considered to be among the most effective in the world, and ESRB continues to be an exemplary model of self-regulation," Vance added. "We serve a rapidly growing and evolving industry, and it is incumbent upon us to continually adapt along with it.wholesale Android Tablets This new process for downloadable games helps position ESRB for a future that promises an ever-expanding market for games while allowing us to continue empowering parents with the ability to determine which ones are OK for their children to play."

The question has to be asked if a series of forms on a website can accurately determine an appropriate rating for a game where context can be so critical. If enough questions are asked, it may turn out to be a good solution that reduces costs for all involved. But while Vance is positioning this as a good thing, it could serve to be used as ammunition against the videogame industry -- particularly with regards to the ongoing Supreme Court case. That's not to pass judgment on the new method, but it's not difficult to imagine this being construed by some as "violent games can be sold with an 'Everyone' rating before a human at the ESRB lays eyes on it."

The process goes into effect for all digital games beginning today, so it shouldn't be long before we hear about any major issues that developers and publishers encounter with the new system.